Momac to develop mobile website for O2 loyalty program
London – April 25, 2012 – Momac, a leading provider of mobile interface solutions for operators, was recently selected to build and host the mobile site for the O2 Priority Tickets program, a site where O2 customers can get tickets up to 48 hours before general release to thousands of gigs and events across the UK
According to Momac Managing Director, Felicity Austin, the goal of the project was to offer end-users even more on-device services. O2’s new mobile site emulates the look and feel of the Priority Tickets website, giving members access to pertinent entertainment information and allowing them to log in and purchase tickets directly from their mobile phones.
“The mobile site will be functionally identical to the website but adapted for mobile screens - feature phones to the latest model smartphone,” Austin confirmed. “Priority Tickets mobile is another important phase in O2’s mobile strategy and Momac are thrilled to be able to develop this innovative technology for our long-time operator partner.”
As on their website accounts, users will be able to retrieve lost password and account information and personalise their mobile Priority Tickets accounts by adding favourites and bookmarks.
A leader in the development of intelligent and innovative mobile sites, Momac have helped with the growth and expansion of O2’s overall mobile strategy, acting as the sole ringtone provider on O2 Active. Momac’s advanced, cloud-based mobile publishing platform mvolve was recently chosen to power O2’s mobile microsites.
“The Mvolve platform has made us more agile, responsive, and better able to develop mobile versions of campaign sites to very tight deadlines. This is essential in a fast moving market.” says Lee Prior, Head of Design and Development for O2's mobile channel.
O2’s mobile Priority Tickets site launched last week.
Momac simplifies customer engagement for leading communication service providers. By bridging the technology gap between internal data systems, service offerings, content and on-device user interfaces, Momac allows CSPs to reduce costs, increase revenue and rapidly bring solutions to market. The mvolve platform drives mobile internet and app solutions for leading CSPs and operator groups around the world, including Orange Group, Vodafone, Telefonica, Three, KPN, T-Mobile and more. Operating in 29 countries, Momac has offices in the US, UK, the Netherlands and France.